Handmade Product Pricing Calculator
Stop underpricing your work. Count your materials AND your time.
Calculate Your Price
Why Handmade Sellers Underprice Their Work
Most handmade sellers price their products by adding up receipts — the resin, the thread, the wax, the beads — and stop there. That number only covers materials. It forgets two costs that matter just as much: your time, and the packaging that goes out with every order.
A resin art coaster that uses ₹150 of resin and pigment might take ninety minutes to pour, cure and finish. If you don't pay yourself for that hour and a half, you're effectively working for free — or worse, subsidising your customer's discount. The same is true for crochet toys that take an evening to make, candles that need careful pouring and cooling, or jewellery with fiddly wirework. Time is a real cost of running your business, not a hobby you do for fun on the side.
Packaging is the other blind spot. A box, some tissue paper, a thank-you tag and tape can easily add ₹15–30 per order. Multiply that across a month of sales and it's real money that should be built into your price, not absorbed as a loss. Sellers who run their own store on Storecub can update prices instantly as these costs change, instead of re-listing products every time.
The Pricing Formula, Explained in Plain Words
This calculator adds up everything it costs you to make and sell one piece, then works backwards to a price that leaves you the profit margin you asked for, after payment fees are taken out.
- Add up your materials — every ingredient or component that goes into one piece.
- Add packaging — the box, cover, tag and tape for one order.
- Add your time — hours and minutes to make one piece, multiplied by what you want to earn per hour.
- Add a share of your monthly overheads — electricity, tools, internet, rent — divided across how many pieces you make a month.
- Add shipping, only if you pay for it (free delivery).
- Divide by (1 − your margin % − your payment fee %) to arrive at a price that leaves your margin intact after fees.
That last step matters more than it looks. If you simply added a 30% margin on top of your costs, the payment gateway fee would eat into it — you'd end up with less than 30% in hand. Dividing by (1 − margin − fee) instead guarantees your target profit survives the fee.
Worked Example
Say you make a piece of resin jewellery. Here's how the numbers work out:
| Item | Amount |
|---|---|
| Materials | ₹150 |
| Packaging | ₹20 |
| Time (1h 30m @ ₹100/hr) | ₹150 |
| Overheads (₹1,000 ÷ 50 pieces/month) | ₹20 |
| Total cost | ₹340 |
| Payment fee | 2% |
| Profit margin wanted | 30% |
| Price to charge | ₹500 |
| Profit kept per piece | ₹150 |
| Suggested quote (rounded) | ₹509 |
Notice that the price isn't ₹340 plus 30% (₹442) — it's ₹500. The extra covers the 2% payment fee so that after it's deducted, ₹150 (30% of ₹500) is still sitting in your pocket. Rounding up to ₹509 gives you a quote that sounds deliberate, not like a random number, and leaves a small buffer.
Pricing Handmade Products Across Categories
The formula works the same way whatever you make — only the inputs change.
Resin art
Include pigment, moulds (amortised), curing time, and the careful finishing work that resin demands.
Crochet
Yarn cost is usually small — your time isn't. A toy that takes four hours should be priced for four hours of work, not just the yarn.
Candles
Wax, wicks, fragrance oil and containers add up fast. Don't forget pouring, cooling and curing time.
Jewellery
Beads, wire and findings are the material cost — but fine detail work often takes longer than sellers estimate.
Once your price is set, publish your store on Storecub and share it with customers on Instagram or WhatsApp.
Frequently Asked Questions
How do I price handmade items in India?
Add up your materials, packaging, and the time it takes to make one piece (valued at an hourly rate you choose). Add a share of your monthly overheads, then apply your desired profit margin and account for any payment gateway fees. This calculator does all of that for you and gives you a price to quote.
Should I charge for my time?
Yes. Your time is a real cost of making the product, not a free extra. If you don't value it, you're effectively paying your customers to buy from you. Set an hourly rate you'd be comfortable earning and let the calculator include it.
What profit margin is good for handmade products?
Most handmade sellers aim for a 25–40% profit margin after all costs and fees. Thinner margins (under 15%) leave little room for returns, damaged items, or slow months, so build in enough cushion.
Do I need to add GST?
If you are GST-registered, turn on the GST toggle and select your applicable rate (commonly 5%, 12% or 18% for handmade goods) — it will be added on top of your calculated price. If you are not registered, leave it off.
What's the difference between margin and markup?
Margin is profit as a percentage of your selling price (profit ÷ price). Markup is profit as a percentage of your cost (profit ÷ cost). A 30% margin on a ₹340 cost gives a ₹500 price — the same result is roughly a 47% markup on cost. This calculator uses margin, which is usually the more reliable way to protect your profit.
Price With Confidence, Every Time
Before you list your next piece, run the numbers. Count your materials, your time and your fees, and quote a price you know is profitable.